They can’t all be “bombshells,” but do they really need to be? 

One of my first jobs out of college was doing advertising for a nationwide window treatment company. The first thing I noticed was that the starting price point seemed to be 70%off. Where do you go from there, I thought. I asked my boss. She didn’t have an answer. That’s just the way it is. Her boss had no answer either. I was told not to question it further. It was my job to figure out how to make it sound special. Short of giving it away, I had no idea. It seemed so complicated, not to mention the math. What if we all just agreed to start at the actual price? I proposed at a staff meeting. They all laughed. Was I young? Sure. Was I naive? Probably. Wrong? Maybe not. Yet, we started at the impossible beginning and worked our way into the unbelievable. 

I think of them when I see my daily newsfeed. Everything starts with a “Bombshell” this, and a “Bombshell” that. It only takes a few clicks through the array of underwhelming to know that here too, we are starting at 70% off. 

When did the truth become so insignificant? When did the very blinds we look through have to become part of the story? 

Don’t get me wrong, I love to make everything special. But that doesn’t have to mean extravagant. Sometimes the most simple things are beautiful because they are indeed simple. We start each morning, not with a “Grand Slam Breakfast,” but toast and jam. I made that bread, not with a bang, but a smile. And it is 100% delicious.

And I’ll admit that it is exciting on the days when I get 100 likes. Thirty is good. But my bombshells come in the creating. Look what I get to do!!! Put paint on canvas! Words on paper. I suppose because it is my truth, my 100%. My heart. Maybe we could all begin from that point. Is that a bombshell? Probably not. But it feels like a pretty good place to start.